Problem:  Property missing opportunities to increase rates or occupancy because of dynamic changing conditions.

Solution:  Automated rate triggers based on occupancy, high occupancy auto pilot and ChannelMgr

Property A is an airport property located in a city with diverse weather conditions affecting airport traffic during several months of the year – months that represent the property’s high season.   When an airport affecting condition occurred it affects the guests already in the hotel, as well as distressed passengers that appeared at the front desk as quickly as the hotel’s multiple vans could transport them.  With the property’s staff engaged in servicing guests it was impossible to change the GDS rates rapidly enough to keep up with the changing conditions resulting in guests booking lower rates and in customer service complaints when guests discovered lower rates in GDS channels.  Previously the property hurriedly closed many of the GDS channels to avoid overbooking while they assessed their in house counts and passengers from partner airlines.   This practice cost the property in multiple night reservations during their high season, creating an uneven booking situation and making it impossible to forecast activities and staffing accurately. 

Now Property A relies on automated triggers based on occupancy to update the channels quickly and accurately to the changing market conditions.  The StayMgr wholesaler capabilities allow them to input reserved rooms accurately and quickly to service their airline partners. The property has a higher monthly occupancy while achieving a great number of sold days and a 15% higher revpar.  By leveraging the multiple night capability of SoftHotelPMX the property has a higher base business of multiple night stays, which has resulted in greater accuracy in forecasting occupancy.

Result:  15% increase in Revpar.

Problem:  Disparity between property and competing properties made it difficult to apply a rate strategy.

Solution:  Rate shopper, Market Inventory controls and channel manager

Property B is a limited service property surrounded by resort hotels.  Because it was a unique niche compared to the competition, offering a clean friendly family environment with a complimentary hot breakfast, the rate point had to be adjusted based on a number of factors. The property was able to manually create a daily list of occupancy and rate from the surrounding hotels, but it wasn’t obvious to the property what to do with the information, especially on sold out days when the information the property gathered was obsolete almost as soon as it was collected. 

Now the site has competitive information automatically collected dynamically several times a day and has created a competitive matrix using rate shopper to assist them to use the information effectively.  Using the market inventory controls the site has increased their GDS presence, especially for multiple night stays.  During the revenue workflow process the site discovered several property features that were not as conspicuously featured on the GDS channels and were delighted to make these changes quickly using SoftHotelPMX content manager.

Result:  50% reduction in collection and analytics; increase of 10% in multiple night stays; 10% increase in RevPar.

Problem: Property C – Revenue Manager, located off site responsible for revenue activities for several properties.

Solution:  Centralized StayMgr distribution with SoftHotelPMX and InnSite

Revenue Manager C was in a difficult position – the day to day activities around collected, collating and driving revenue strategies for the sites she managed were keeping her from adding more sites effectively.  Some of the activities were delegated to on site personnel; however the speed and accuracy of the updates were difficult to manage.  In addition activities at the local property level, such as a group cancellation, affected the strategies in place but were not always reported to the Revenue Manager.

Now the sites all use StayMgr, which allows the Revenue Manager access to all local information and to alerts delivered to her cell phone and remote office if conditions that she pre-configured happen.  SoftHotelPMX automatically delivers changes in the strategy and the Revenue Manager is able to provide services for twice as properties effectively. 

Result:  Increase in efficiency of Revenue Management activities, with reduction in staff necessary to facilitate. 

Problem:  Calculation and distribution of rates was a problem for hub located property.

Solution:  Relative Revenue Management and Channel Management

Property D is a limited service property located in a small town whose location to the interstate makes it a popular stop for highway travelers.  The occupancy and rate strategy of the hotel is a simple one, as rate parity is important to the property.  In order to distribute the same rate through all of the channels, however, the manager of the property had to calculate the base rate for each of the channels and apply the new rate into a different application for each channel.   In addition the property had to update discounts for negotiated rates and update these as well. 

Using SoftHotelPMX the property was able to set up a template to calculate and administrate the rates based on a best available rate strategy.   Further, SoftHotelPMX distributes the rates to all the channels identified by the property, a process that the manager estimates saves him and his staff up to 20 hours of input each week.